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Google publishes SEO guide to HTTP status codes, network issues and DNS errors

The authoritative guide to how these server-related issues or answers affect the performance of your Google Search. Have you ever considered how different HTTP status codes, as well as how your network or DNS responds to GoogleBot, can affect how well your site performs in Google Search? Google has released a new guide and assistance sheet that explains how HTTP status codes and network or DNS issues affect the performance of Google Search. The document. This document is available in the Google Search Central documentation area. It is divided into the following sections: Status codes on the HTTP protocol Codes 2xx Codes 3xx Codes in the 4xx range Codes starting with 5xx Errors in the network DNS issues HTTP status codes When the server that hosts the site answers a request from a client, such as a browser or a crawler, it generates HTTP status codes. Although each HTTP status code has a unique meaning, the request’s conclusion is frequently the same. There are several st...

How to gain value from broken backlinks

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This guide will show you how to profit from broken backlinks, both yours and your competitors’. When many digital marketers think of link building, they immediately think of the traditional outreach method. One can think of instructions detailing how to write the finest email subject lines when requesting publication, or they might think about how to make the most of HARO. Although these methods can be quite effective, the return on investment is mostly out of your control. Marketers will be scurrying for new sources if not everyone responds positively to emails and pitches. Fortunately, there are a number of extremely effective link-building strategies that allow marketers more control while also benefiting consumers and website owners. These techniques rely on broken backlinks in particular. What are broken backlinks? Broken backlinks happen when an external link from a site points to a non-existent page on another domain, much too broken internal links on sites that bring up 4x...